The Company

The BiRite legacy of quality and service started nearly 50 years ago in San Francisco, California. Our founder, Victor Barulich, owned a small retail grocery store located in the Sunset District. At that time, his cousin, John Barulich, worked for a company that distributed foodservice products. The two teamed up and purchased a small company known as BiRite Restaurant Supply that distributed canned goods to many of San Francisco’s finer restaurants. Back then, they had 5 employees and a determination to provide our customers with the best service, best products and best price.

As BiRite’s reputation for consistency and dependability grew, so did our business. In 1997, BiRite moved to a new 238,000 square foot distribution facility in Brisbane, California.  Throughout the years, BiRite listened to its customers and added the products and services they needed. At BiRite, we believe in the strength of offering nationally branded products, locally sourced offerings, and an extensive specialty and gourmet line. Our wide selection of brands and products helps build customer loyalty and trust. Today, BiRite stocks more than 14,000 items and is the preferred supplier to many local independent restaurants, caterers, universities, hotels, country clubs and more.

Still headquartered in Brisbane, California, BiRite Foodservice Distributors has grown to be the 21st largest foodservice distributor in the nation, employing more than 275 people. At the helm, you’ll find BiRite’s leadership team, composed of Barulich family members and accomplished and experienced  foodservice executives from diverse backgrounds. Continuing the legacy that began in 1966, BiRite is synonymous with quality, efficiency, innovation and customer service. This dedicated organization will always be committed to providing our customers with quality products, timely deliveries and competitive pricing.