The Company

Headquartered in Brisbane, California, BiRite Foodservice Distributors is your complete foodservice resource. As the preferred distributor for many local restaurants, caterers, universities and hospitals, we deliver the products you need directly to your front door.

Since 1966, BiRite has been synonymous with quality, efficiency, innovation and customer service. BiRite is committed to providing our customers with quality products, timely deliveries and competitive pricing.

At BiRite, we believe in the strength of both nationally branded products and locally sourced offerings. Our wide selection of brands and products helps build customer loyalty and trust, which are essential to your business’s growth and prosperity.

While BiRite originally began as a one-man operation by Victor Barulich over 45 years ago, we have grown to be the 21st largest foodservice distributor in the nation, employing more than 300 people. Our leadership team, composed of Barulich family members and foodservice executives from diverse backgrounds, are accomplished and experienced in running this dedicated organization.