BiRite Bonus

After 21 years of offering a customer rewards program, we are having to temporarily say “good-bye” to BiRite Bonus. Effective November 30, 2020, customers will no longer accrue supplier points and effective January 1, 2021, all accounts will be closed. 

We sincerely appreciate your loyalty and support of our participating brands over the years and we are sad to see this program come to an end. Our goal for the next few months is to reinvent a new and exciting rewards program that will continue to engage our loyal customers as well as meet the goals and objectives of BiRite and our supplier partners. 

Point redemptions can be made by visiting Choice Incentives thru December 31, 2020. Due to COVID-19 and fulfillment issues, customer points may only be redeemed toward gift cards, charitable donations, travel vouchers, and Maui Jim sunglasses.

Please contact your sales rep with any questions you may have or feel free to email us at Please include your customer number.